Digital Marketing & Social Media Masterclass
Digital Marketing & Social Media Masterclass
Social media doesn’t work the way it did even a year ago, and many businesses are still marketing as though it does.
This full-day, 8-hour masterclass is built for 2026, covering the platforms, algorithms, psychology and tools that are working right now.
Whether you run your own business or you’re building the skills to run someone else’s, you’ll leave with a strategy-first approach to content and a personalised 90-day action plan ready to put into practice.
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What you’ll learn
- The strategic foundations of social media marketing and the four mistakes that quietly undermine most brands’ efforts.
- How to understand your audience through consumer psychology, cognitive bias and social listening.
- Platform-specific strategy for Instagram, TikTok, LinkedIn and Facebook and how each algorithm actually works in 2026.
- How to build a repeatable content strategy anchored in clear content pillars.
- Copywriting, hook-writing and storytelling techniques that stop the scroll in the first few seconds.
- How to create content that keeps pace with the 2026 trend landscape, including where AI genuinely helps (and where it doesn’t).
- Community management and how to move proven organic content into paid amplification.
- Which analytics actually matter in 2026 and how to build a 90-day action plan for your own brand.
Course details
Led by a working social media and content strategist and agency owner with five-plus years of hands-on agency experience, this masterclass blends up-to-date platform strategy with practical, workbook-based application.
Every attendee, business owner or student leaves having built a real strategy for a real brand, plus a personalised 90-day action plan ready to put straight into practice.
This course offers
Online
Online:
- 8 hours of virtual training
- Live virtual sessions via Teams
- E-certificate of attendance
- Accessible on all standard mobile and PC devices with Wi-Fi access
In-Person
In-Person:
- 8 hours of in-person training
- Certificate of Attendance
- Lunch and snacks provided
- Held at 320 The Hillside Street, Lynnwood, Pretoria
- Custom arrangements for larger groups or on-site bookings are available on request
On Site
Contact us for a personalised quote
A course by
You get:
Certificate of Attendance
Who this course is for:
- Business owners
- Marketers
- Content creators
- Social media managers
- Students
| Course Date | DELIVERY METHOD | COURSE FEE | SECURE YOUR SPOT |
|---|---|---|---|
| 05 Nov 2026 | ONLINE | R1 700,00 | Book Now Team Booking |
Course Content
8 Discussion Points | 8 hours total length
The Foundations of Social Media Marketing
- What social media marketing actually is — and the four myths that undermine most brands’ efforts.
- The four strategic pillars behind content that works.
- The social media funnel and setting a real, measurable objective.
- Workbook: Your Social Media North Star.
Know Your Audience & Customer Psychology
- Why people actually buy and the cognitive biases behind every scroll.
- Trust as the new currency and moving beyond basic demographics.
- Social listening and turning audience insight into content.
Platform Strategy & the 2026 Algorithm Deep Dive
- Why there’s no single “the algorithm” — how each platform actually ranks content.
- Instagram, TikTok, LinkedIn and Facebook in 2026.
- Choosing the platforms that genuinely fit your audience and goals.
Content Strategy & Content Pillars
- Building a repeatable content strategy instead of guessing daily.
- Defining content pillars that map onto your funnel.
Copywriting, Hooks & Storytelling
- Writing hooks that earn the first one to three seconds.
- Storytelling techniques for scroll-stopping content.
Content Creation & the 2026 Trend Landscape
- Keeping content current with 2026’s trends.
- Balancing AI tools with the “human premium” audiences respond to.
Community Management & Paid Amplification
- Inbound vs outbound engagement and a daily routine that actually works.
- Handling negative comments without damaging trust.
- Moving from organic proof to paid amplification.
Analytics, Reporting & Your 90-Day Action Plan
- The three metrics that actually matter in 2026.
- The three-step data action loop.
- Workbook: Building your own 90-day action plan.
About this course
The course moves beyond the expectation that professionals should simply cope better or become more resilient within unhealthy working patterns.
It equips participants with practical strategies to regulate stress, protect their cognitive and emotional capacity, manage energy, establish healthier professional boundaries and sustain performance over time.
Each participant will conclude the course by developing a practical Personal Sustainability Plan suited to their role, responsibilities and working environment.
